Monday, January 31, 2011

New CSS and Unordered LIsts

Attaching external CSS pages is essential to good website design. For my site, I have two style-sheets attached. The first is the one most people see. It is the default style-sheet that will format the pages for internet viewing. This one includes all the fancy stuff such as the pull out button navigation and the general formatting of the page. The second style-sheet is the print style-sheet. This style-sheet tells the computer how to print the page in a clean and orderly manner because most people don't need all the fancy formatting for printing.

In designing the navigation for my site, it was essential to use unordered lists. In this unordered list, there is a special id to specify to the CSS how to respond to this special navigation list.

Monday, January 24, 2011

Revisiting Target Market

Target Audience Research

In creating a new portfolio site, it is important to first ensure that my “target market be clearly defined” (Lake). The target of my site as a whole is to gain the attention of potential employers and peers and to begin conversations about my work.

The target audience of my site is potential employers in the web and graphic design fields. I want to especially focus on the web and packaging industries. I intend on applying for employment at larger firms and companies so my site must look professional as well as demonstrate my skills and my playful and creative talents. I do not wish to work at an overly conservative location so some bending of the rules is acceptable. My future employers are looking for someone who is web savvy and up-to-date on the current digital trends. On the Turner Duckworth site, they claim they are looking for designers that are “confident, self-sufficient, articulate and motivated students with a strong ability to concept - a bit of wit and a sense of humor doesn’t hurt either!” (Turner Duckworth). Keeping that in mind, I need to create a site that is easy to navigate, displays information clearly and showcases my creativity and personality.

Sunday, January 16, 2011

Winter 2011 - Inspiration for a New Year.

For the new year, I have decided that my website needs some serious work. I have abandoned my old address from school and created amandameng.com. This will be my home-base for all future projects.


I have also been working on a more useable layout that is more tailored to a target audience. I have been researching interesting layout design and hope to make my site more visually appealing. Here are some sites I have been looking at for inspiration: